The pursuit of aesthetics and the understanding of design in VI design are inextricably linked with the design thinking of current corporate advertising. VI design is the carrier of the brand image of the company, and it is the embodiment of the corporate symbol and cultural concept. The outstanding VI design wins the trust and recognition of the market and consumers. It starts from the visual system, sensory emotions, cultural concepts and other aspects, and obtains the success of the brand strategy from the perceptual and rational through the visual multidimensional elements.