超个性化兴起对员工体验的影响初探

管 晓宇
澳大利亚伍伦贡大学

摘要

科技的快速发展，不仅改变了人们的生活方式，而且给组织的运营和管理也带来颠覆性改变。在新的现代商业环境中，数字化带来超个性化（Hyper-Personalisation）兴起并发挥着关键作用，工作场所员工的期望和需求发生较大变化，重塑员工体验（Employee Experienceand）成为组织急需面对的问题。本文阐述了超个性化如何影响员工体验，针对问题如何优化超个性化员工体验，适应员工期望和需求的演变，确保主动的人力管理和保持劳动力适应性，解决当前组织留住人才和吸引人才的核心问题。

关键词

超个性化；员工体验；人力资源管理

参考

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