数字化背景下会展整合营销传播方式的创新研究

左 福洋, 郑 安琪
青岛恒星科技学院

摘要

本文借助SWOT分析模式，分析了数字化背景下会展整合营销传播方式的宏观和竞争环境问题，指出其所面临的机会、威胁、优势、劣势，总结得到会展整合营销传播管理存在的各种优劣势及威胁问题，论述了会展整合营销传播的创新建议。

关键词

数字化；会展整合营销传播方式；SWOT分析

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