“剩菜盲盒”在减少食品浪费中的应用

王 智愚, 魏 丽婉, 王 炜翔
石家庄铁道大学

摘要

“剩菜盲盒”是一种新奇的商业模式，通过盲盒形式售卖临期食物来减少食物浪费。本文在已有文献的基础上，从运作机制、消费者行为以及社会效应方面进行探讨，并得出结论，“剩菜盲盒”运用随机性削弱消费者的消极感知，利用价格激励和环保符号激发购买意愿。TGTG这类数字平台可以借助动态供需匹配降低食品损耗，但不可忽视平台存在的质量信息不对称信任风险。本文进一步揭示这一模式的环保属性与娱乐性之间的关系，为反食品浪费活动的开展提供跨学科的理论视角，以推动该模式在未来可持续发展中的应用。

关键词

剩菜盲盒；消费者行为；数字平台；可持续发展

参考

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