基于Etsy Ads的店铺优化策略浅析

吴 亚霄, 杨 宏波
凯里学院

摘要

Etsy是一个面向手工艺品和独立设计师的电子商务平台，其广告服务Etsy Ads对卖家店铺的推广和销售起着至关重要的作用。本文通过对Etsy Ads的排名机制及ADPM模型进行分析，提出相应的Etsy店铺优化策略，旨在为卖家提供更为科学和实用的店铺优化方案。

关键词

Etsy; 市场定位;店铺优化

参考

[1]Alaa Awad, Denisa Roberts,Eden Dolev, Andrea Heyman, Zahra Ebrahimzadeh, Zoe Weil, Marcin Mejran, Vaibhav Malpani,Mahir Yavuz.2023.adSformers: Personalization from Short-Term Sequences and Diversity of Representations in Etsy Ads.https://arxiv.org/abs/2302.01255.

[2] Alaa Awad, Congzhe Su, and Erica Greene. 2022. How We Built A Context-Specific Bidding System for Etsy Ads.https://www.etsy.com/codeascraft/how-we-builtacontext-specific-bidding-system-for-etsy-ads.

[3] Keping Bi, Qingyao Ai, and W Bruce Croft.2020.A transformer-based embedding model for personalized product search. In Proceedings of the 43rd International ACM SIGIR Conference on Research and Development in Information Retrieval.1521–1524.

[4]黎宇.基于Etsy模式的电子商务平台研究——以云南拾翠电子商务平台为例[D].云南:云南大学.2019.

[5]糖芯.Etsy：靠社区成功的电商平台[J].光彩,2022,29(10):39.