The transformation path of university news publicity from the perspective of media reform

摘要

From the perspective of current media reform，to explore the transformation and development path of college news propaganda not only involves the modernization transformation and upgrading of its news communication work，but also helps to improve the efficiency of college news propaganda. In order to achieve better transformation，upgrading and development of journalism and publicity work in colleges and universities，we should not only pay attention to our own way of thinking，but also adopt a more practical work transformation path in the aspects of system mechanism，discourse system and team construction，so as to obtain a better foundation for the transformation and development of journalism and publicity work. Based on this，this paper will combine traditional media，new media，we media and other media reform elements to analyze the transformation path of college news publicity work，so as to promote better development of college news publicity work.