Research on Innovative design of urban cultural IP image

摘要

In the process of urban modernization construction，it is very important to create a good IP image of urban culture. The so-called IP image of urban culture means to build the distinctive IP image of the city's characteristic culture，and promote and extend the IP image. In the process of creating urban cultural IP，the most important thing is to extract the cultural characteristics of the city and integrate them into the tourism industry and cultural publicity industry. Based on this，the author explores and analyzes the innovative design of urban cultural IP image，and puts forward feasible innovation strategies.