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Analysis of Marketing curriculum Ideological and political integration into classroom teaching

Lena Guo
Yellow River Jiaotong University

摘要


This article through the marketing course ideological and political teaching practice,elaborated the humanistic spirit,patriotism,innovative spirit and other ideological and political elements of marketing classroom teaching integration.

关键词


Marketing;Curriculum ideological and political;Teaching practice



参考


[1]教育部关于印发《高等学校课程思政建设指导纲要》的通知[N].中华人民共和国教育部,2020-6-01.[2]朱万红. 对现代营销观念的质疑及其创新研究[J].洛阳理工学院学报(社会科学版). 2014(05)[3]顾雷雷.思政元素融入工商管理类课程的教学探索——以“市场营销学”课程的教学为例[J]思想理论教育导刊. 2021(10)[4]梁暹. 关于课程思政的几点思考[J]. 教育教学论坛. 2018(30)