Research on the thought of cultural Communication of university library under the background of financial media

摘要

With the arrival of the era of integrated media，the ways of cultural communication become more diverse and convenient，which promotes the reform and development of university libraries to a certain extent. As important cultural inheritance and storage institutions in our country，university libraries are shoulders to carry forward and inheritance of culture，so we should keep pace with the trend of The Times，update cultural communication methods，expand cultural communication channels，and maximize its function of cultural education. Based on the background of financial media，this paper explores the advantages，difficulties and communication strategies of cultural communication in university libraries for reference.