Research on innovation of agricultural product marketing model based on new media platform

摘要

Driven by the national strategy of "network+agriculture"，the development of agricultural e-commerce has entered a new stage. The outbreak of the COVID-19 has prompted offline enterprises to move online，driving the rapid development of the online economy. Based on the current situation of agricultural product network marketing under the new media environment，this paper emphatically analyzes the problems existing in the current agricultural product network marketing，and puts forward the corresponding countermeasures.