On the Reading Promotion Strategy of University Library in the Micro media Era

摘要

With the advent of the era of micro media，college students' reading styles and habits have also changed. As a university library，when carrying out the library management work，we must comply with the needs of the development of the micro media era，explore the strategies of university library reading promotion，promote the effective improvement of college students' cultural literacy，help students establish correct cultural self-confidence，and lay a solid foundation for the later growth and development of college students in view of the trend of reading fragmentation and superficiality. This paper mainly analyzes and discusses the reading promotion strategies of university libraries in the era of micro media.